Omni-channel FMCG brand Adukale has raised Rs 11 crore (approximately $1.32 million) in its pre-Series A round led by Force Ventures, backed by marquee investors like Aanya Ventures, Subrata Mitra, and Radhika Pandit, among others.
The company plans to use this money to grow its network of distribution channels, open more stores, and make additional investments in R&D and manufacturing for its upcoming product lineup.
“At Adukale, our mission transcends mere culinary offerings; we aspire to encapsulate the essence of Karnataka’s diverse culinary tapestry in every dish we craft, striving towards a position of leadership,” said Bharat Kaushik, Director and CEO of Adukale.
Paytm Unveils Two New Upgraded ‘Made In India’ Soundboxes
Founded in 2009 by Kaushik, Adukale claims to offer over 75 products, created with natural, preservative-free ingredients. The brand has established a distribution network across Karnataka, having a presence across supermarkets.
Adukale also has 20 experience centres in Bengaluru and Mysuru and a growing e-commerce presence.
Based out of Bengaluru, Force Ventures invests in early stages, growth stages, and venture debt. Its portfolio companies include AdvantageClub, Zetwerk, Bluecopa, Bounce, Credgenics, boAt, Jar, and Super Bottoms, among others.
